work and clients featured in
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Case Study: From 0 to 156 Leads in 42 Days
A venture capital funded tech startup needed a go-to-market strategy to launch their first product in a crowded industry: healthcare. The #1 business goal was to increase the number of online appointments scheduled to demonstrate the product to potential customers. After split-testing three existing channels: Search Engine Optimization, Email Marketing, and Pay-Per-Click advertisements, for this client, email turned out to be the top performing direct response channel based on conversion rates and cost per lead. Based on these key performance indicators, KEM Growth advised on and executed doubling down investments on email marketing to scale quickly. The client went from 0 leads to booking 156 appointments in 42 days successfully achieving their business goals for this engagement. To learn how KEM Growth can generate more leads for your business too, book a complimentary 15-minute strategy call here: |
we generate leads. here's how...
We generate leads by leveraging our exclusive digital partnerships and proprietary software to enhance your paid ads, SEO, and other digital marketing tactics.
Did you know 88% of people visit the top 10 google search results?
So what? So you better make sure your business is in the top 10 Google search results for your "revenue-driving keywords" or else you're losing a lot of leads opportunity. We can help.
our services
SEarch engine optimization (SEO)Our goal, always, is to be #1 in our Google rankings
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google & facebook advertisementsSometimes we buy our way to the top, this is what ads help us do
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website
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call
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data
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Lead management softwareAs your growth partners, we offer access to tools that help you scale
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what others say about kay...
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- John Lynn
CEO & Founder, Cela |
- Steven Horowitz
Director, Georgetown Law School |
- Matthew Gillam
Senior Researcher, JLGC |
what to expect...
data-driven
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predictable
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scalability &
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Kay E. Makishi
Founder and Principal
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Kay is an entrepreneur, advisor, and mentor. She started her career 10 years ago at one of the largest digital advertising agencies serving Fortune 100 clients such as Disney and Bank of America where return on digital advertising investments ranged upwards of $100 million for one campaign. Her curiosity led her to an international career. Kay was funded by the European Union to consult small businesses on global expansion to the US and Japan markets.
In 2018, Kay launched her own women’s apparel brand. This is why she is an ideal growth partner to founders, owners as well as private equity and M&A professionals. She gets the grind. Your business is your baby. Kay combines her corporate and startup experience to bridge the growth gap. She ensures startups and small businesses with ambition succeed through sales that scale. Kay has a masters from the University of Oxford where she was the only international student to receive a scholarship in her cohort. She has a Bachelors in Advertising from Penn State University and is an American Association of Advertising Agencies’s competitive MAIP Program alumna. MAIP has a network of over 2,700 alumni - top digital growth experts including at Google and Facebook - she constantly interacts with to stay on top of new customer acquisition and lead generation trends to give her clients an even greater competitive edge. |
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